PRODUCT PRIVACY POLICY

Highwater Marine, LLC

LAST UPDATE: July 11, 2018

This Privacy Statement describes information that Highwater Marine, LLC and its affiliates (“Highwater Marine”, “we”, “our”, and “us”) collect, use, share and store, including personal information. Highwater Marine cares about the integrity and security of consumer personal information. However, Highwater Marine cannot guarantee that unauthorized third parties will never be able to defeat our security measures or use personal information for improper purposes. You acknowledge that you provide your personal information at your own risk.

This Privacy Statement focuses on the types of personal information we collect through your operation of various Highwater Marine products and services (collectively, “Highwater Marine Products”).

We provide additional details about how we collect and use information collected from our public websites in our Website Privacy Policy.

1. CONSENT

Consent to Data Collection and Processing

You hereby agree with and consent to the collection and processing of your personal information as described in this Privacy Statement.

International Data Transfers

Your personal information may be collected, processed and stored by Highwater Marine or its services providers in the United States and other countries where our servers reside. Please be aware that the privacy protections and legal requirements, including the rights of authorities to access your personal information, in some of these countries may not be equivalent to those in your country.

2. GENERAL PRINCIPLES FOR THE PROCESSING OF PERSONAL INFORMATION

Personal information will be collected, stored, processed and transmitted in accordance with Highwater Marine’s established policies and applicable federal, state, local and foreign laws, rules and regulations.

The principles of Highwater Marine with respect to the processing of personal information are as follows: (1) personal information will be processed fairly and lawfully, (2) personal information will be collected for specified, explicit, and legitimate purposes and not further processed for incompatible purposes, (3) personal information collected by Highwater Marine will be adequate, relevant, and limited to what is necessary in relation to the purposes for which they are collected and processed, (4) personal information collected by Highwater Marine will be accurate and, where necessary, kept up to date to the best of our ability, (5) personal information collected by Highwater Marine will be retained as identifiable data for no longer than necessary to serve the purposes for which the personal information was collected, and (6) personal data will be processed in a manner that ensures appropriate security of the personal data, including protection against unauthorized or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organizational measures.

If Highwater Marine engages in the processing of personal information for purposes other than those specified in this Policy, Highwater Marine will provide notice of these changes, the purposes for which the personal information will be used, and the recipients of personal information.

3. INFORMATION COLLECTED

4. HOW WE MAY USE INFORMATION WE COLLECT

The information Highwater Marine collects about you and your Highwater Marine products may be used:

Communications with you in connection with these uses may be via mail, telephone, e-mail, text message, social medial, or other electronic messages, or via our websites and applications.

Highwater Marine may share personally identifiable information about you with third parties only with your permission or as set forth herein. Uses of information that you choose to share with a third party are governed by that third party’s privacy policy while in that third party’s possession. For example, if you select a third party for the service of Highwater Marine Products and share your personal information with that party, we cannot control the collection, storage or sharing of information collected by that party. Always check the privacy policies for any company that collects your personal information.

We may also receive information from Highwater Marine dealers, from our partners, and from other sources and combine that with the information in your Highwater Marine account. Personally identifiable information about you that Highwater Marine receives from third parties will be processed and stored by Highwater Marine and will be treated in accordance with this Privacy Statement. This information may be processed in the same or different ways as any other data that is part of your Highwater Marine account.

The following are examples of situations where we may share your personally identifiable information:

Uses of information and data may include:

Contact Information

“Contact Information” means information that allows someone to identify or contact you (e.g., your name, phone number, home address, and email address). Unless otherwise stated in this Privacy Statement, we do not share your Contact Information with anyone without your permission. However, we may use your Contact Information to market Highwater Marine Products and third-party products and services to you via various methods. You can stop the delivery of future promotional emails from us by following the specific instructions in the advertising emails you may receive. These choices do not apply to the receipt of mandatory service communications that are considered important to the Highwater Marine Products or services you receive.

Service Information

“Service Information” means information necessary or useful to us in providing the Highwater Marine Products to you (e.g., Highwater Marine Products you use and how/when you use them). This information is used by us for operation of the Highwater Marine Products, to provide services or information to you, to maintain the quality of our products and services, and to provide general statistics regarding use of the Highwater Marine Products. We may also use Service Information for customer support, Highwater Marine Product restoration, research and development activities for new products and services, and other similar purposes. Finally, we may provide certain Service Information to selected third parties, such as our dealers and other business partners, to improve the Highwater Marine Products or the services we provide, for marketing purposes, or otherwise where we have obtained your consent.

Anonymized Information

Sometimes we may “anonymize” your information by removing any identifier that can be associated with you. Anonymized information helps us develop reports and analyses about how our customers use the Highwater Marine Products and for other research such as behavioral inferences. We may publically share or sell anonymized information and reports and analyses based on anonymized information. We may disclose aggregated, anonymized information, and analyses and reports derived from such information to third parties including utilities, our service providers, suppliers, advertisers, merchants, consumer and market research companies and other organizations. We may share non-personally identifiable information (for example, aggregated or anonymized customer data) publicly and with our partners. We take steps designed to keep this non-personally identifiable information from being associated with you, and we require our partners to do the same.

5. YOUR RIGHTS OVER YOUR INFORMATION

By law, you can ask us what information we hold about you, and you can ask us to correct it if it is inaccurate. You can also ask for it to be erased and you can ask for us to give you a copy of the information. You can also ask us to stop using your information and limit how we use your information. To do so, please refer to contact details below.

Your California Privacy Rights

Under California’s “Shine the Light Law”, California residents who provide personal information in obtaining products or services for personal, family, or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year.

To obtain this information on behalf of Highwater Marine, please send an email message to privacy@hwmllc.com with “Request for California Privacy Information” on the subject line and in the body of your message. We will provide the requested information to you at your email address in the response. Please be aware that not all information is covered by the “Shine the Light “requirements and only information on covered sharing will be included in our response. For an explanation of our privacy practices, please review our Privacy Statement by clicking the “Privacy Statement” link on our home page.

6. RETENTION AND DELETION OF INFORMATION

We generally store your information or data on our servers or on the servers of our third party vendors until the later of (i) the date you request that we delete or edit it, (ii) the date on which you are no longer a Highwater Marine Products customer, or (iii) as long as is required by applicable law.

If you cease to be a Highwater Marine Products customer, Highwater Marine will deactivate your account and will, upon receipt of a written notice from you, request that our third party vendors delete your account information from their servers. Because of the way we maintain certain services, however, after your information is deleted, backup copies may linger for some time before they are deleted, and we may retain certain data for a longer period of time if we are required to do so for legal reasons.

7. SECURITY

Highwater Marine will take reasonable steps to protect the personal data in its possession from loss, misuse, unauthorized access, disclosure, alteration, and destruction, and will take all useful precautions with regard to the nature of the data and the risks of the processing, to preserve the security of the data and, in particular, prevent its alteration and damage or access by non-authorized third parties. Highwater Marine has put in place technical, physical, and organizational procedures and security measures designed to safeguard and secure the personal data from destruction, loss, alteration, unauthorized access or disclosure, or other forms of unauthorized or unlawful processing commensurate with the risks posed by the particular type of processing, the nature of the personal data and in accordance with applicable law, and taking into consideration the cost of implementing such measures. Highwater Marine cannot guarantee the security of personal data on or transmitted via the Internet.

Highwater Marine will comply with applicable local laws, rules and regulations with respect to data breach disclosure and notification.

8. CHANGES TO THIS PRIVACY STATEMENT

Please note that this Privacy Statement may change from time to time. We will provide notice of any changes on the website or by contacting you.

9. YOUR RIGHT TO COMPLAIN

If you have a complaint as to our use of your information, you may file a complaint with us, the competent data protection authority, any other governmental agency, and/or a judicial body.

A complaint may be submitted directly to Highwater Marine:

10. CONTACT US

If you have any questions about this Policy, please contact Highwater Marine’s Data Protection Officer or Highwater Marine directly.

Our contact information is as follows:

Highwater Marine LLC
4500 Middlebury St
Elkhart, IN 46516
Attention: Webmaster/GDPR
1-574-522-8381 (Monday to Friday, 8am – 5pm EST)
privacy@hwmllc.com